LIVESTREAM Intro to Paid Social
Intermediate
Class / Workshop Description
Paying to advertise on social media can be a great idea. It can also very quickly waste a lot of money! But if done right then a little money can go a long way. But how do you do it right? How do you make sure that the money you put in actually brings in results? In this workshop we’ll cover: • How to advertise on social media (Facebook, Instagram, Linkedin, TikTok) • Why you would advertise • What you could expect • What are good social ads, what are bad social ads • Ad content – stills, video, copy • How viewers consume ads • Audience selection • A/B testing • Iteration • Ad creation for purpose – funnel level targeting • ROAS, what it means, how to set targets • Algorithms, platforms and working with the system • Pitfalls and mistakes! • Setting up your first campaign That’s about as much as we can cover in 90 mins, this is a big subject! We’ll be setting up some platform specific paid social workshops in the near future. Make sure you’re following us on Facebook and LinkedIn, and signed up to our email list, that’s where you’ll see new course announcements!
Cancellation Policy
Bookings can be cancelled up to 48 hours before the start of the course or workshop with no charge. Or bookings can be changed to and alternate date and time up to 24 hours before the start of the booked class or workshop. Outside of these times, please give us a call on 0845 139 4000 to discuss your cancellation or booking change. Thank you