Class / Workshop Description

This is the complete social media course, taking you from a basic introduction to social media and the various channels available, right through to a crash course in social media advertising, narrative building, branding, multi-channel use and cross posting. If you’ve already taken our Social Media 101 workshop, we do cover some of the same topics, but in much more detail, and we take things so much further. So this won’t be wasted time, it will build on what you learned in the SM101 session. What we’ll cover in this course: • All the current social media platforms • What each platform is best for • Demographics currently using each platform • Social Media Marketing Mindset – the realities of social media marketing • Introduction to Instagram • Introduction to Facebook • Introduction to TikTok • Introduction to LinkedIn • Introduction to YouTube • Introduction to Snapchat • Introduction to Reddit • Other platforms – WhatsApp, Telegram etc. • Which platform is best for your business • What to expect from each platform • What works on each platform • Current best practises on each platform • Risky behaviours! What you can and can’t do! • We’ll explain all about algorithms • Recent algorithm updates on each platform, what changed and what we can read into these • Branding on each platform • Brand presentation on each platform • Subject matter that works on each platform • How to achieve success • Setting realistic goals on each platform • How to understand analytics • How to use analytics • Paid advertising on each platform – why, how, what and when to use • Paid advertising analytics