Class / Workshop Description

This is our full podcasting course. More than an introduction, this is the course to learn what it is, how to do it and how to make it work for your business. Podcasting is popular, both with consumers and with creators, but it’s not necessarily for everyone. Achieving success can be both time-consuming and complex. But there are also a lot of myths surrounding podcasting, around the equipment you need, around how it should be done, around what’s important and what’s not important. So let us take you through it from top to bottom! In this class we’ll cover: • What is podcasting? • Can podcasting work for your business? • What should your podcast be about? • What works in podcasting and what doesn’t • Examples of good business podcasts • Examples of BAD business podcasts • How to start podcasting • What equipment you need • What equipment you DON’T need! • How to make the most of your equipment • Pitfalls of audio recording • Guests or no guests? • How to interview people • How often should you publish? • Publication platforms • What to expect from podcasting – public reaction and your business